Analysis of the effects of new product development for the market in business games
DOI:
https://doi.org/10.20401/lagos.14.1.395Keywords:
Business game, Competitive advantage, Strategic positioningAbstract
In this work, a case study was carried out on a firm participating in a game of companies in a laboratory environment, aimed at analyzing the results obtained with the strategy of developing a new product practiced by one of the companies in obtaining a competitive advantage. To better understand the context of the study, a literature review was carried out on Strategic Positioning to know how a company can position itself in the market to obtain a competitive advantage.
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