Failure to communicate with wholesalers and lack of sales
DOI:
https://doi.org/10.20401/lagos.14.1.393Keywords:
Business game, External communication, Sales, Strategic managementAbstract
In a completely competitive and uncertain business environment, monitoring the market and establishing good communication with customers is necessary to obtain a good financial/economic return on the company. This article presents how the problems in external communication affected the dialogue with the target audience of the negotiations, which compromised the company`s revenue in quarter 3 and affected its image and, consequently, its results. Through specialized consultancy and analysis of the results during the rounds, it was possible to detect the errors found and submit to the company Amazontech a bidirectional planning and strategy process. Even with this failure, it was concluded that there were improvements in the company`s performance since the fourth quarter, which means that the company has been striving to increase its sales. To answer this problem, exploratory research was used through reports, sector overviews and qualitative analysis of the results.
References
Canhada, D. I. D., & Rese, N. (2009). Contribuições da “estratégia como prática” ao pensamento em estratégia. REBRAE, 2(3), 273-289.
Carvalho Rezende, J. F., Avila, M., & Maia, R. S. (2012). Geração e gestão do valor por meio de métricas baseadas nas perspectivas do capital intelectual. Revista de Administração, 47(1), 51-67.
VASCONCELOS, P. (1998). Afinal o que é planejamento estratégico. Revista de Administração de Empresas, Rio de Janeiro.
Gualberto, C. L., Cario, S. A. F., & Dias, T. (2012). Estado e planejamento: o plano de metas do governo de Santa Catarina (1961 – 1970) – PLAMEG I e II – enquanto instrumento de política desenvolvimentista. Revista Eletrônica de Estratégia & Negócios, 5(3), 199-232.
Coltro, A., & Pazzini, ?. D. S. (2016). O Papel do Planejamento Estratégico em uma Organização. Caderno Profissional de Administração da UNIMEP, 6(2), 136-156.
Jardim, WC e Marconatto, DAB (2020). Orientação Estratégica em PME's: A relação entre Estrutura Organizacional e Geração de Conhecimento. BASE-Revista de Administração e Contabilidade da Unisinos , 17 (3), 392-428.
Conceito Específico:
Kich, J. I. F., & Pereira, M. F. (2011). A influência da liderança, cultura, estrutura e comunicação organizacional no processo de implantação do planejamento estratégico. Cadernos EBAPE.BR, 9(4), 1045-1065.
Silva, O. T., Fasoli, C., Patias, T. Z., & Camargo, M. E. (2010). Varejo estratégico: o papel da comunicação integrada. Revista Pretexto, 11(3), 102-127.
Correa, M. I. S., Souza, A. C. R., Moraes, I. C., Feitosa, C. S. P., & Melo, V. O. F. (2015). As Redes Sociais Digitais na Comunicação Organizacional: Um Estudo de Caso na Cidade do Recife. GESTÃO.Org - Revista Eletrônica de Gestão Organizacional, 13(Ed. Especial), 340-348.
Downloads
Published
How to Cite
Issue
Section
License
Revista LAGOS, in accordance with Law No. 9,610, of February 19, 1998, which alters, updates and consolidates the legislation on copyright and takes other measures, adopts the following conditions of the Assignment of Copyright:
The Journal of the Simulated Organizational Management Laboratory (LAGOS) maintains, with the assignment of copyrights, the possession of the rights over the contents published by it;
The author retains his moral rights to the content, including the right to be identified as the author whenever the content is published;
Despite the attribution of copyright, the author retains the right to reuse the material in future collections of his own work free of charge. The acknowledgments of the previous publication in Revista LAGOS are the only requirements in such cases;
The author may make photocopies of the content, or distribute it by e-mail or fax, provided that they are intended for his own classes and for the purpose of meeting research objectives, provided that: (a) such copies are not resold and (b) reference to the original source of the publication and the name of Revista LAGOS are clearly indicated on all copies made of the material.
Revista LAGOS reserves the right to make changes in the originals in order to maintain the cultured standard of the language, while ensuring the style of the authors.
Published works become the property of Revista LAGOS.
The opinions expressed by the authors are their sole responsibility.
