Purchasing decisions to support the strategic orientation of wholesale companies: a study in the corporate games environment
DOI:
https://doi.org/10.5281/zenodo.14291532Keywords:
Business game, Simulation, Conceptual modeling, Education, TrainingAbstract
In today's competitive environment, wholesale companies face significant challenges to maintain their relevance and competitive advantage. According to Porter's value chain concept, each activity within an organization contributes to the final value offered to the customer. In this context, purchasing decisions are crucial, influencing operational efficiency and market responsiveness. The purchasing function affects costs and can be a strategic differentiator for value creation. Using simulated environments, such as business games, offers an innovative platform to explore the impact of these decisions in a controlled but realistic context. This approach allows managers to experiment with different purchasing strategies and assess their strategic implications without the risks of real operations. The study performs quantitative analyses of the results obtained in a simulated wholesale company, allowing an objective assessment of purchasing decisions. Based on the concept of competitive advantage, it will be analyzed how purchasing activity can leverage the company's revenue and performance in the market. Thus, this study investigates how purchasing decisions can support the strategic orientation of wholesale companies, using the environment of business games to simulate scenarios and analyze results.
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