Effects of a good negotiation policy on the financial results of a experimental firm

Authors

  • Beatriz Miranda Universidade Federal Fluminense
  • Ilan Rodrigo de Paula Universidade Federal Fluminense

DOI:

https://doi.org/10.5281/zenodo.21383186

Keywords:

Business Game, Simulation, negotiation

Abstract

This study analyzes the effects of a well-structured negotiation policy on the financial results of an industry within a simulated management environment. The research aims to understand how negotiation practices influence the performance of the company NZBC, based on theoretical frameworks such as the Harvard Negotiation Method and the Transaction Cost Theory. The methodology combines a case study, document analysis, and literature review, enabling the comparison between players’ actions and the principles outlined in the theoretical models. The results show that alignment with structured negotiation practices contributed to building strategic partnerships, reducing uncertainties, and enhancing decision-making predictability. The use of objective criteria and a focus on clients’ interests supported the establishment of long-term and mutually beneficial agreements. Although the lack of formalized contracts emerged as a weakness, the findings suggest that a theoretically grounded negotiation policy can positively impact financial outcomes—even in simulated environments—offering valuable insights for real-world business practice.

Author Biographies

  • Beatriz Miranda , Universidade Federal Fluminense

    Graduanda em Administração UFF-VR

  • Ilan Rodrigo de Paula , Universidade Federal Fluminense

    Graduando em Administração UFF-VR

References

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Fisher, R., Ury, W., & Patton, B. (2014). Como chegar ao sim: como negociar acordos sem fazer concessões (R. V. Vieira, Trad.). Rio de Janeiro: Solomon Editores. (Tradução de Getting to Yes: Negotiating Agreement Without Giving In, 1981)

KNABBEN, B. C.; FERRAZI, R. A. A simulação estratégica como alternativa para treinamento para a tomada de decisão. Revista de Negócios, v. 1, n. 3, p. 31-37, 1996.

Martinelli, D. P. (2002). Negociação empresarial: enfoque sistêmico e visão estratégica. São Paulo: Atlas.

Sarto, V. H. R., & Almeida, L. T. (s.d.). A teoria dos custos de transação: uma análise a partir das críticas evolucionistas.].

Williamson, O. E. (1985). The economic institutions of capitalism: firms, markets, relational contracting. New York: The Free Press.

Published

2025-06-01

How to Cite

Effects of a good negotiation policy on the financial results of a experimental firm. REVISTA LAGOS, [S. l.], v. 16, n. 1, p. 22–29, 2025. DOI: 10.5281/zenodo.21383186. Disponível em: https://lagos.vr.uff.br/lagos/article/view/423. Acesso em: 27 aug. 2026.