The impact of using market research as an auxiliary tool in the decision-making process

Authors

  • Joyce Barbosa Ferreira Universidade Federal Fluminense (UFF)
  • Ludnei Carvalho da Silva Universidade Federal Fluminense (UFF)
  • Matheus Campos Procopio Universidade Federal Fluminense (UFF)

DOI:

https://doi.org/10.5281/zenodo.13983426

Keywords:

Decision making, Strategy, Information, Market studies

Abstract

This technical report was prepared using the experience of the company SuperPrix SA. The company's directors decided to use market studies as auxiliary tools in the decision-making process. The objective of this report was to evaluate the impact of using market studies on the organization's performance. To analyze the effect of these tools, the proposed solution plan and the implemented change plan were described, and graphs and tables were used to establish comparisons between the moment before and after the application of the plans. The result demonstrated an increase in the company's gross revenue and results despite an increase in the value of inventories. In the group's view, the rise in the number of stocks is a consequence of the directors' inexperience. It demonstrates limitations in using market studies as an auxiliary tool in decisions. In conclusion, the possible contribution of competition studies and demand parameters to the company's revenue and results is highlighted. The study's contribution has originality in technically reporting the impact of market research in an organization in a simulation environment.

Author Biographies

Joyce Barbosa Ferreira, Universidade Federal Fluminense (UFF)

Graduação em Administração, Universidade Federal Fluminense, Volta Redonda, RJ

Ludnei Carvalho da Silva , Universidade Federal Fluminense (UFF)

Graduação em Administração, Universidade Federal Fluminense, Volta Redonda, RJ

Matheus Campos Procopio, Universidade Federal Fluminense (UFF)

Graduação em Administração, Universidade Federal Fluminense, Volta Redonda, RJ

References

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Published

2023-12-20

How to Cite

FERREIRA, Joyce Barbosa; SILVA , Ludnei Carvalho da; PROCOPIO, Matheus Campos. The impact of using market research as an auxiliary tool in the decision-making process. REVISTA LAGOS, [S. l.], v. 14, n. 2, p. 48–54, 2023. DOI: 10.5281/zenodo.13983426. Disponível em: https://lagos.vr.uff.br/index.php/lagos/article/view/409. Acesso em: 21 nov. 2024.

Issue

Vol. 14 No. 2 (2023): LAGOS Journal

Section

Relatos técnicos

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